Home marketing proves profitable than exporting

Exporters of premium and quality foods find it more profitable to sell them in the home market than exporting them. The new found Indian craze for export quality speciality teas and coffee, seafood, dry fruits, spices and the famed long-grained Basmati rice is posing a new challenge for the food industry that is now looking at ways to meet the ever-increasing local demand. Prices of several products are equal to, and in certain cases, more than what foreign consumers have to pay. And clearly, no one is complaining.